Project Description

Hands up!

Task
Create a cross-media campaign to raise awareness of, and encourage involvement in, volunteer work in South Australia.

Value Added
Proactively created the ‘volunteer’ logo – which was warmly received by the client who negotiated transfer of IP rights for it’s continued use post campaign.

Worth Noting
After seeing the campaign materials many other volunteer agencies nationally requested permission to rebadge them for use in their own regions.